ADVERTISING DESIGN- RIDGELINE OUTFITTERS
This advertising design was created for Ridgeline Outfitters. The company is a specialty retailer with a focus on outdoor recreational clothing and gear. The company aims to appeal to a variety of people within the outdoor industry.
We wanted to make the company stand out against its competitors, and increase their clientele overall. To achieve this the project would require a few different services. Logo design, brand identity, advertising design, and magazine layout design. Most of all the designs were to be modern, simple, and easily recognizable. The main goal of this project was to create versatile designs to place on different variations of promotional products.
As part of the design process I created a mood board. This helps me to get a better feel for the company and what style I would like to aim for. To view the moodboard check out my blog here.
For the advertising design I worked to stay consistent with Ridgeline’s branding style. Keeping in mind color schemes, fonts, and images that would best represent the brand.
Along with the advertising design I was able to create Ridgeline’s logo design. Rather than creating a flashy logo I created something simple and clean. This way it wouldn’t compete with other elements in the design. The minimalistic feel of the logo allows it to easily fit within a diverse collection of designs. It can be featured on a variety of print materials. Packaging, magazine layout designs, and other promotional materials a just a few.
As a result I was able to present Ridgeline Outfitters a complete branding package. The designs help to define who they are as a company and appeal to the right customer base allowing their business to thrive.
We can work together on a variety of projects within the print industry.
MAGAZINE LAYOUT DESIGN
BUSINESS CARD, LETTERHEAD, AND ENVELOPE DESIGN
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